Clio Resources

Clio Music 2025:

Medium Types & Mediums

Medium Types: Music Marketing | Branded Content & Collaborations | Use of Music in Advertising  | Student

If you have any questions about medium types, please click the envelope icon below and send us a message.

Music Marketing

Entries must be for the marketing or promotion of an artist, label, or music company/product/service. 

• Creative Effectiveness
• Design
• Design Craft (NEW)
• Design - Gig Posters
• Digital/Mobile & Emerging Technologies
• Digital/Mobile & Social Media Craft (NEW)
• Experience/Activation
• Fan Engagement
• Music Film/Video
• Music Film/Video Craft
• Innovation
• Integrated Campaign
• Live Music (NEW)
• Merchandise & Premiums (NEW)
• Public Relations
• Social Good
• Social Media

Branded Content & Collaborations

Entries must highlight creative branded content, branded entertainment, brand & artist partnerships, or activations created by an artist, label, music company/product/service and a brand(s).

• Branded Entertainment & Content
• Creative Effectiveness
• Experience/Activation
• Partnerships, Sponsorships & Collaborations

Use of Music in Advertising

Entries must highlight the creative use of music, songwriting craft, music supervision, or sonic branding in advertising. This includes brand advertising (audio or film commercials), or teasers/trailers that promote television, theatrical or gaming content.

• Use of Music in Audio Advertising
• Use of Music in Film/Video Advertising
• Use of Music in Film/Video Advertising Craft (NEW)
• Use of Music Advertising Innovation (NEW)
• Use of Music in Trailers/Teasers
• Sonic Branding

Student

Student entries must be produced by someone who is enrolled (full or part-time) in a recognized school program or an accredited college or university during their enrollment.

• Student Branded Entertainment & Content
• Student Design
• Student Digital/Mobile
• Student Experience/Activation
• Student Film/Video
• Student Innovation
• Student Social Media
• Student Use of Music