Considering Entering the Clio Awards Competition? Now That’s a Great Idea.
Why Submit? You can’t win if you don’t enter.
A Closer Look at Creativity. The Clio Awards submission process can serve as a useful business tool and audit of your creative approach. So often, looking back helps you move forward.
Early Acclaim. The Clio Awards are the first major global awards competition of the calendar year to announce their winners. This sets the tone early that your company’s work is timely, cutting edge and forward thinking. Traits that attract quality talent and clients.
Prestige and Positioning. The Clio Awards are featured on nearly every global ranking and are an essential way to position your company as an industry-leader in producing creative work.
Client Retention. What better way to solidify your company’s reputation with decision makers and strengthen your relationship with clients than sharing the stage as you accept an award for the work you have done together?
New Business. Potential clients want to hire the best in the business and the Clio statues in your entryway let you say that to everyone who walks in the door without uttering a word.
Employee Morale. Winning a Clio Award is fun. Plus, it shows your employees that you value their contributions. The celebrations that will no doubt follow your win will offer employees a renewed sense of pride in their position at the company and will drive them to continue to reach new heights in order to earn new rewards.
Talent Retention and Recruitment. It’s simple, the most sought-after talent is drawn to the most groundbreaking and award-winning agencies. The more creative recognition your company receives, the more creative people will want to be a part of the team. And stay there.
Exposure. Winners of the Clio Awards are announced in Muse by Clio and other top industry trade publications. These wins will often be cited in future press mentions about your work. References to your Clio Award wins have a home in your new business pitches, marketing materials, boilerplates, executive bios and various other external touchpoints.
Sending a Message to the Industry. Being selected as a winner by a Clio jury sends a message that the work your company is producing sets the bar for where the world’s most innovative creative minds think the industry should be heading. And it shows your clients that creativity matters.
Reaching Beyond the Industry. Having been featured as an aspirational accomplishment for characters in television and film for decades, earning a Clio Award is an achievement that carries weight in popular culture, not just among those in the industry.
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