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Experience/Activation

Entries in this medium connect an artist, label, music brand, or music product/service, and its target audience through a brand’s in-person experience, event, or activation.

 

Medium Type

  • Branded Content & Collaborations


Categories

Digital/Mobile: Entries in this category are for any digital media that is used to provide an experience and/or gives the user the ability to interact through technology.

Events/Activation: Entries in this category include a themed activity, activation, occasion, display, or exhibit to promote an artist, label, publisher, music milestone, music product, and/or music brand.

Immersive/New Realities: Entries in this category create an environment which surrounds a user or audience with a multi-sensory experience. This includes, but is not limited to physical, AR, VR, XR, MR, the Metaverse, and other tech-enabled experiences.

Use of Artists, Talent, & Influencers: Entries in this category use artists, talents, & influencers to connect a brand and its target audience through an experience or activation.

Other: Entries in this category are for work that is not defined by any of the available categories.

     

    Entry Fees

    May 8th - June 21st: $430

    June 22nd - July 26th: $505

    July 27th - Sept 20th: $575

    Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

     

    This medium type is eligible for campaign entries.

    • Campaigns consist of 2 or more pieces in the same medium and category.

    This medium type is eligible for mixed campaign entries.

    • Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.

     

    Required Media

    • Cover Image (1)
    • Execution Image (up to 10)

    Optional Media

    • Caseboard (1)
    • Case Study Video (1)
    • Execution Video (10)
    • Execution Audio (1)
    • PDF (1)
    • URL (4)

    For details on the specific media requirements please see the Media Requirements section.

    For judging purposes, please submit your entry in English. Non-English entries must be dubbed in English. In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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