Change the Ref, Inc.

The Lost Class

CHICAGO, IL

2022

Entrant Company: Leo Burnett Chicago
Medium: Experience/Activation
Category: Guerrilla
Entry Type: Public Service

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Credits

Agency Network	Leo Burnett
Holding Company	Publicis Groupe
Production Company	Hungry Man, Los Angeles, CA
Advertiser Brand	Change the Ref, Inc., Coral Springs, FL
Advertising Agency	Leo Burnett Chicago, Chicago, IL
Entrant Company	Leo Burnett Chicago, Chicago, IL
Web Development Company	Unicorns & Unicorns, Los Angeles, CA
Editing Company	No. 6, New York City, NY
Color Studio	Primary, Santa Monica, CA
Music, Mix & Sound Design Company	Beacon Street, Venice, CA
Public Relations Agency	Tusk Strategies, New York City, NY
Public Relations Agency	MSL, Chicago, IL
Photographer	Neil Dacosta, Portland, OR
Activist/Co-Founder	Manuel Oliver / Change the Ref, Inc.
Activist/Co-Founder	Patricia Oliver / Change the Ref, Inc.
Global Chief Creative Officer of Leo Burnett Worldwide & Chief Creative Officer of Publicis Creative North America	Liz Taylor / Leo Burnett Worldwide
CEO	Andrew Swinand  / Leo Burnett Chicago
EVP, Executive Creative Director	Sam Shepherd  / Leo Burnett Chicago
VP, Creative Director (Art)	Sean Hannaway  / Leo Burnett Chicago
VP, Design Director	Kyle Poff  / Leo Burnett Chicago
Associate Creative Director	Jason LaFlore  / Leo Burnett Chicago
Associate Creative Director	Matt Turnier  / Leo Burnett Chicago
Copywriter	MacKenzie Hart / Leo Burnett Chicago
Art Director	Sofia Gahn / Leo Burnett Chicago
Junior Copywriter	Kelley Barrett  / Leo Burnett Chicago
Junior Art Director	Katie DiNardo  / Leo Burnett Chicago
EVP, Head of Production	Mike Davidson  / Leo Burnett Chicago
SVP, Executive Producer	Ashley Geisheker  / Leo Burnett Chicago
Associate Producer	Kaitlin Bucaro  / Leo Burnett Chicago
SVP, Director, Production Operations	Michael Shanahan  / Leo Burnett Chicago
Production Manager	Julie Lewandowski  / Leo Burnett Chicago
VP, Account Director	Amy Walloch  / Leo Burnett Chicago
Head of Planning	Kaylin Goldstein  / Leo Burnett Chicago
VP, Strategy Director	Nimisha Jain  / Leo Burnett Chicago
Strategist	Sean Logan  / Leo Burnett Chicago
Creative Resource Director	Nancy Parnell  / Leo Burnett Chicago
Associate Creative Resource Director	Phoebe Alvarez  / Leo Burnett Chicago
Director	Bryan Buckley / Hungry Man
Producer	Matt Lefebvre / Hungry Man
Producer	Jordan Cohen / Hungry Man
Executive Producer	Caleb Dewart / Hungry Man
Executive Producer	Mino Jarjoura / Hungry Man
Director of Photography	Scott Henriksen / Hungry Man
Executive Producer	Adrianne McCurrach  / Unicorns & Unicorns
Producer	Meg Amicucci / Unicorns & Unicorns
Technical Creative Director	Sun Komen / Unicorns & Unicorns
Associate Creative Director	Ceara Adamson / Unicorns & Unicorns
Development	Danny Wirick / Unicorns & Unicorns
Editor	Jason Macdonald / No. 6
Editor	JK Carrington / No. 6
Editor	Ryan Bukowski / No. 6
Editor	Chris VanDyke / No. 6
Assistant Editor	Grace Yang / No. 6
Assistant Editor	Riley Donigan / No. 6
Resolve Finisher	Maxwell Redinger / No. 6
Executive Producer	Corina Dennison / No. 6
Founder/ECD	Phil Crowe / Parliament
Colorist	Gregory Reese / Primary
Color Assistant	Corey Martinez / Primary
Color Assistant	David Oh  / Primary
Producer	Jenny Bright  / Primary
Executive Producer	Thatcher Peterson  / Primary
Music	Andrew Feltenstein / Beacon Street
Music	John Nau  / Beacon Street
Executive Producer	Leslie Dilullo   / Beacon Street
Mixer	Rommel Molina  / Beacon Street
Producer	Lindsey Lerman  / Beacon Street
Head of Communications and Managing Director	Jackie Zupsic / Tusk Strategies
Senior Vice President	Baxter Townsend / Tusk Strategies
Account Supervisor, Corporate Reputation	Adam Skaf / MSL
VP, Corporate Reputation	Kappie Kopp / MSL

This 2022 Clio Awards Grand winning entry titled 'The Lost Class' was entered for Change the Ref, Inc. by Leo Burnett Chicago, Chicago, IL. The advertising agency is part of the agency network: Leo Burnett and holding company: Publicis Groupe. The piece was submitted to the medium: Experience/Activation within the entry type: Public Service and the category: Guerrilla. It consists of 1 video and 9 images.