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THE PROCTER & GAMBLE COMPANY

THE CENTER LANE

TOKYO
2022
2022
Entrant Company
GREY TOKYO
Medium
Branded Entertainment & Content
Category
Film - Unscripted
Entry Type
Product/Service
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Items

Credits
Agency NetworkGrey
Holding CompanyWPP Group
Production CompanyBLUE ONE inc., Tokyo
Advertiser BrandTHE PROCTER & GAMBLE COMPANY, Singapore
Advertising AgencyGREY TOKYO, Tokyo
Entrant CompanyGREY TOKYO, Tokyo
Media AgencyMediaCom Singapore, Singapore
Production Company (additional)ENNET, inc., Tokyo
Executive Creative DirectorLeo Savage / GREY London
Chief Creative OfficerGraham Drew / GREY Malaysia
Executive Creative Business DirectorSiddika Dehlvi / GREY Singapore
Executive Creative Strategy DirectorDanni Mohammed / GREY London
Executive Creative ProducerSan Takashima / GREY Tokyo
WPP Team LeadNihar Das / MediaCom Singapore
Creative DirectorSudhir Pasumarty / GREY Singapore
Creative DirectorAshley Chen / GREY Singapore
Creative DirectorKen Mitani / GREY Tokyo
Creative Strategist & CopywriterKatie Mulligan / GREY London
Global Integration LeadNathan Wilson / WPP
Creative ConsultantStuart Harkness / WPP
CopywriterYukika Anan / GREY Tokyo
CopywriterYuta Kudo / GREY Tokyo
Senior Agency ProducerShoko Akutagawa / GREY Tokyo
Senior Project DirectorAngelique Malabanan / GREY Singapore
Creative DirectorShane Lester / GREY Tokyo
Client DirectorSue-Ann De Cruz / GREY Singapore
Senior Account ExecutiveIris Gu / GREY Tokyo
Strategy DirectorHiroko Matsuo / GREY Tokyo
Business DirectorWilliam Godwin / GREY London
Project DirectorChewLing Loke / GREY Singapore
Media DirectorPrajat Khar / MediaCom Singapore
ProducerDaryl Bryan Lim / Hogarth Singapore
DirectorHirokazu Koreeda / Yet
Associate DirectorWataru Togashi / ENNET, inc.
ProducerNaoki Morita / ENNET, inc.
ProducerEiji Kitahara / ENNET, inc.
ProducerSusumu Kawasumi / BLUE ONE inc.
ProducerYuta Nakajima / BLUE ONE inc.
Director Of PhotographyRyuto Kondo / BLUE ONE inc.
AnimationMasanobu Hiraoka / BLUE ONE inc.
MusicAkira Kosemura / BLUE ONE inc.
Photographer/DirectorMatt Holyoak / Matt Holyoak
Print ProducerYuko Matsuda / N/A
CastingChoei Suzuki / Gambit

This 2022 Clio Awards Silver winning entry titled 'THE CENTER LANE' was entered for THE PROCTER & GAMBLE COMPANY by GREY TOKYO, Tokyo. The advertising agency is part of the agency network: Grey and holding company: WPP Group. The piece was submitted to the medium: Branded Entertainment & Content within the entry type: Product/Service and the category: Film - Unscripted. It consists of 3 videos and 1 image.

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