Student Experience/Activation
Entries in this medium connect a brand and its target audience through an experience, including but not limited to live and virtual events.
See previous award winners in this medium here
A student is defined as someone who is enrolled (full or part-time) in a recognized film school program or an accredited college or university. The work submitted by a student must have been produced during their enrollment, and within the period of August 1, 2022 - February 23, 2024.
Advertiser Types
- Business-to-Business
- Product/Service
- Public Service
Categories
- Digital/Mobile – Entries in this category are for any digital media that is used to provide an experience and/or gives the user the ability to interact through technology and/or social media platforms.
- Events – Entries in this category include a themed activity, activation, occasion, display, or exhibit to promote a product, cause, or brand.
- Gaming – Entries in this category include interactive games that are developed to promote a particular product or service by connecting the user through an experience.
- Guerrilla – Entries in this category are for unique, engaging, and thought-provoking concepts/stunts that promote buzz and typically include unconventional means of advertising.
- Immersive/New Realities – Entries in this category create an environment which surrounds a user or audience with a multi-sensory experience. This includes, but is not limited to AR, VR, XR, MR, the Metaverse, etc.
- Special Build – Entries in this category are for temporary installations meant to be seen or experienced for a short period of time.
- Use of Talent & Influencers – Entries in this category use talent or influencers to connect a brand and its target audience through an experience or activation.
- Other – Entries in this category are for work that is not defined by any of the available categories.
Entry Fee: $50
Campaigns
This medium type is not eligible for campaign entries.
Required Media
- Cover Image (1)
- Execution Image (up to 10)
Optional Media
- Case Board (1)
- Case Study Video (1)
- Execution Video (1)
- Supporting PDF (1)
- URL (up to 4)
For details on the specific media requirements please see the Media Requirements section.
For judging purposes, please submit your entry in English. Non-English entries must be dubbed in English. In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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