Clio Resources

Student Digital/Mobile

Entries in this medium are for any digital media that is connected to a user and/or gives the user the ability to interact through technology.

See previous award winners in this medium here

Advertiser Types

• Business-to-Business
• Product/Service
• Public Service

Categories

• Apps – Entries in this category are for apps whose primary purpose is to promote a particular product or service.
• Artificial Intelligence – Entries in this category are for various applications of artificial intelligence. This includes, but is not limited to language processing, image recognition, virtual assistants, recommendation engines, etc.
• Banners & Rich Media Advertising – Entries in this category include various over-the-page units such as floating ads, page takeovers, pre-roll ads, and tear-backs as well as more traditional banner ads.
• Connected Devices– Entries in this category utilize one or more connected or networked devices to engage the consumer and enhance the experience.
• E-Commerce – Entries in this category are for innovative uses of e-commerce platforms and connected digital features.
• Emerging Technology – Entries in this category are for innovative uses of technology that extends the ability for a brand to reach and interact with its target audience in new ways. This includes, but is not limited to block chain, data visualization, the Internet of Things (IoT), etc.
• Games – Entries in this category include interactive games that are developed to promote a particular product or service and typically are not for sale.
• Microsite – Entries in this category are for additional links or web pages provided through its parent site, adding value to a specific product or service.
• Multi-Platform/Cross Channel Storytelling or Experience – Entries in this category are for the creation of cross-platform digital content that develops or embodies a brand identity. This includes work integrated across multiple digital channels.
• New Realities – Entries in this category include technology created to stimulate and immerse the user by allowing them to interact with 3D worlds. This includes, but is not limited to AR, VR, XR, MR, the Metaverse, etc.
• Real-Time – Entries in this category are for the creation of real or near-time content, allowing brands to respond to world events, public affairs, and other real-world, real-time activity within a timely manner.
• Search (SEO/SEM) – Entries in this category are for creative marketing efforts used to increase website visibility and/or optimization through organic search results.
• Storytelling – Entries in this category use a compelling narrative in the mobile, digital, and/or social space to elevate the viewing experience.
• Use of Platform/Native Integration – Entries in this category are for the creative use of existing integral features of digital devices. This includes, but is not limited to cameras, microphones, touchscreens, bluetooth, mobile sensors, GPS, etc.
• Voice Activated – Entries in this category are for the creative application and use of voice in a digital environment to communicate and interact with consumers on behalf of a brand.
• Wearables – Entries in this category are for smart devices worn on the body, or software written to run on such devices, used to engage the consumer on behalf of a brand.
• Website – Entries in this category are for the collection of related web pages with the purpose of advertising a specific product or service. This can also include landing pages.
• Other – Entries in this category are for work that is not defined by any of the available categories.