Social Media
Entries in this medium utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.
See previous award winners in this medium here
Advertiser Types
- Business-to-Business
- Product/Service
- Public Service
Categories
- Multi-Platform – Entries in this category are for several social executions that utilize multiple social media platforms. This includes, but is not limited to Facebook, Instagram, YouTube, Snapchat, LinkedIn, Pinterest, TikTok, Twitch, X/Twitter, Threads, etc.
- Real-Time Response – Entries in this category are for work that utilize social platforms to respond to a major event, current public issue, or any other real-time event within a timely manner.
- Single-Platform – Entries in this category are for several social executions that utilize a single social media platform. This includes, but is not limited to Facebook, Instagram, YouTube, Snapchat, LinkedIn, Pinterest, TikTok, Twitch, X/Twitter, Threads, etc.
- Social Post – Entries in this category are for a single post created for a social media platform. Note: This does not include Social Videos.
- Social Video – Entries in this category are for a single video created for gaining or engaging an audience through social sharing. This can include livestream videos. Note: This does not include Social Posts.
- Specific Target Audience – Entries in this category are for creative social content made for a specific community, culture, or group of people based on a unique social insight and/or behavior. Target audiences include, but are not limited to generations, genders, and races.
- Use of Talent & Influencers – Entries in this category are for the use of talent or influencers to increase social engagement and drive brand awareness.
- User Generated Content – Entries in this category are for social activity designed to encourage an audience to contribute/collaborate with a brand initiative or campaign.
- Other – Entries in this category are for work that is not defined by any of the available categories.
Entry Fees:
Deadline 1: Sep 18th - Oct 27th: $525
Deadline 2: Oct 28th - Dec 15th: $625
Deadline 3: Dec 16th - Feb 2nd: $750
Please note that prices increase based on the deadline period. See the Entry Fees section for details.
Campaigns
This medium type is not eligible for campaign entries.
Required Media
- Cover Image (1)
- Execution Image (up to 10)
Optional Media
- Caseboard (1)
- Execution Video (up to 10)
- Case Study Video (1)
- Execution Audio (1)
- Supporting PDF (1)
- URL (up to 4)
For details on the specific media requirements please see the Media Requirements section.
For judging purposes, please submit your entry in English. Non-English entries must be dubbed in English. In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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