Walmart

RomCommerce

NEW YORK

2024

Entrant Company: Publicis Groupe
Medium: Creative Commerce
Category: Innovative Use of Channel
Entry Type: Product/Service

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Credits

Client	Walmart, Bentonville
Agency	Fallon, Minneapolis
Agency	Publicis New York, New York
Agency	the community, Miami
Agency	Digitas, New York
Agency	Contender, Chicago
Production Company	Merman, Los Angeles
Post Production Company	Harbor, New York
Talent, IP and Music Negotiations & Licensing	Creative License, New York
Media Agency	PubW, New York
Chief Creative Officer	Nikki Baker / Fallon
Chief Marketing Officer	William White / Walmart
President, Dept W	Alda Abbracciamento / Publicis NY
Chief Creative Officer	Robert Clifton Jr. / Contender
Executive Creative Director	Travis Parr / Fallon
SVP, Executive Creative Director	Ricky Vior / the community
Group Creative Director	Silvio Caielli / the community
Creative Director	Caitlin Fitzgibbons / Fallon
Creative Director, Copywriter	Kendra Croft / Contender
Creative Director, Art Director	Abby Gross / Fallon
Creative Director, Copywriter	Sara Cummings / Fallon
Associate Creative Director, Copywriter	Samra Seifu / Contender
Art Director	Grace Geary / Fallon
Art Director	Paige Goeser / Fallon
Senior Copywriter	Gabriela Diaz / the community
Copywriter	Kayla Hall / Fallon
Copywriter	Jameson Miller / Fallon
EVP, Design	Daniel Arenas / Publicis NY
Associate Creative Director, Design	Lydia Bickal / Publicis NY
Designer	Shaofen Deng / Publicis NY
Head of Production	Chris Detoy / PXP
Executive Producer	Ben Latimer / PXP
Senior Producer	Eva Pipa / PXP
SVP, Group Account Director	Lauren Pulwer / Publicis NY
SVP, Group Account Director	Courtney Jones / Publicis NY
Account Director	Gala Moyal / the community
Account Director	Virgina Adams / Digitas
Account Supervisor	Deirdre Maher / Digitas
Account Supervisor	Andrea Mosk / Publicis NY
Account Supervisor	Julia Frayne / Fallon
SVP, Director Business Affairs	Robin Oksenhendler / PXP
Associate Director, Business Affairs	Yenia Paez / PXP
Senior Business Affairs Manager	Devona Mayeur / PXP
VP, Group Director Program Management	Martin Connolly / Publicis NY
Associate Director, Program Management	Kaitlin Counihan / Publicis NY
Associate Director, Program Management	A.J. Tomiak / Publicis NY
Associate Director, Design Program Management	Taylor Raczkowski / Publicis NY
Chief Strategy Officer	Patrick White / Publicis NY
VP, Strategy Director	Melissa Panasci / Publicis NY
Associate Director, Connections Strategist	Celeste Yee / Digitas
Senior Strategist	Cole Nixon / Publicis NY
Social Strategist	Missy Young / Fallon
President	Erica Rosengart / PubW
Executive Vice President, Strategy	Megan Harris / PubW
EVP, Total Integrated Investment	Dan Rolli / PubW
SVP, National Video Investment	Kait Grier / PubW
SVP, Digital Investment	Michael Valentin / PubW
Director, National Video Investment	Mackenzie Weilheimer / PubW
Director, National Video Investment	Victoria Martins / PubW
VP, Strategy & Planning	Ileza Dantzig / PubW
Associate Director, Strategy	Sami Meyerson / PubW
Supervisor, Social Buying	Vera Shaw / PubW
Director	Erica Dunton / Merman
Writer	Erica Dunton / Merman
Writer	Emily Bensinger / Merman
Executive Producer	Kira Carstensen / Merman
Executive Producer	Elizabeth Niles / Harbor
Vice President, Brand	Casey Schlaybaugh / Walmart
Senior Director, Creative Strategy	Russ Mischner / Walmart
Director, Integrated Marketing Communications	Alexis McEntyre / Walmart
Vice President, Creative	David Hartman / Walmart
Group Creative Director	Travis Robertson / Walmart
Associate Director, Brand Management, Holiday Seasonal Marketing	Clifton Myers / Walmart
Senior Manager, Marketing Planning & Strategy	Katie Hearst / Walmart
Group Creative Director, Head of Style	Jillian Haney / Walmart

This 2024 Clio Awards Bronze winning entry titled 'RomCommerce' was entered for Walmart by Publicis Groupe, New York. The piece was submitted to the medium: Creative Commerce within the entry type: Product/Service and the category: Innovative Use of Channel. It consists of 2 videos and 3 images.