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Clio Resources

Learn More About Our Award Programs and How to Enter


Public Relations

Entries in this medium include marketing efforts and brand communications that impact brand or organization perception, awareness and/or garner media coverage.

See previous award winners in this medium here: Consumer Brand Health Initiative | Health Awareness & Advocacy | Health Institutions & Services | Lifestyle, Wellness & Over-the-Counter | Pharmaceutical


Categories

  • Brand Development – Entries in this category focus on the creation of a specific identity for a product, it’s positioning in the marketplace and what it means to its target audience.
  • Cause Related – Entries in this category focus on creating awareness for a cause.
  • Corporate Image –Entries in this category deal with the generally accepted image of what a company stands for and how it is perceived by the public.
  • Event / Activation – Entries in this category promote an event or stunt specifically designed to deliver a message, introduce a new product or create interest in a topic, product or service.
  • Launch / Relaunch – Entries in this category are to launch or relaunch a product or service to its target audience.
  • Public Affairs & Policy – Entries in this category are for communications on matters of politics and public policy.
  • Real Time Response – Entries in this category are about the process by which an organization deals with a major event or current public issue within a timely manner.
  • Use of Talent / Influencers – Entries in this category use talent or influencers to increase engagement and drive brand awareness to reach a specific audience.
  • Other – Entries in this category are for work that is not defined by any of the available categories.

 

Entry Fees

Nov 6th - Jan 12th: $465

Jan 13th - Feb 23rd: $575

Feb 24th - Mar 29th: $700

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Campaigns
This medium type is not eligible for campaign entries.

 

Required Media

  • Cover Image (1)
  • Supporting Image (up to 20)

Optional Media

  • Case Board (1)
  • Case Study Video (1)
  • Execution Image (20)
  • Execution Video (10)
  • Execution Audio (5)
  • Supporting Document (1)
  • URL (10)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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