Out of Home
Entries in this medium consist of advertising that reaches the consumer while they are outside of the home.
See previous award winners in this medium here: Consumer Brand Health Initiative | Health Awareness & Advocacy | Health Institutions & Services | Pharmaceutical
Categories
- Ambient – Entries in this category include tactical placements of advertising in unusual and unexpected places often with unconventional methods.
- Billboard – Entries in this category are large static outdoor executions, usually along roadways, on rooftops or on the sides of tall buildings.
- Digital– Entries in this category include all single outdoor digital executions used to convey a message. This includes but is not limited to digital billboards, motion posters, transit displays and LED displays.
- Poster – Entries in this category are for single outdoor or indoor executions typically designed to be attached to a wall or other vertical surfaces, and are made for public spaces.
- Takeover – Entries in this category are for multiple out of home executions that takeover a single location and function as a single piece.
- Other – Entries in this category are for work that is not defined by any of the available categories.
Entry Fees
Nov 6th - Jan 12th: $465 (single) | $700 (campaign)
Jan 13th - Feb 23rd: $575 (single) | $875 (campaign)
Feb 24th - Mar 29th: $700 (single) | $1050 (campaign)
Please note that prices increase based on the deadline period. See the Entry Fees section for details.
Campaigns
This medium type is eligible for campaign entries.
- Campaigns consist of 2 or more executions in the same medium and category.
This medium type is eligible for mixed campaign entries.
- Mixed Campaigns consist of 2 or more executions in the same medium, but different categories.
Required Media
- Cover Image (1)
- Execution Image (1)
Optional Media
- Case Board (1)
- Case Study Video (1)
- Execution Video (1)
- Supporting Image (20)
- Supporting Document (1)
- URL (10)
For details on the specific media requirements please see the Media Requirements section.
For judging purposes, please submit your entry in English. Non-English entries must be dubbed in English. In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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