Clio Resources

Media

Entries in this medium are for the creative use of media-inspired ideas, where the work highlights media as the creative idea itself, and strategically and effectively uses channels to achieve a brand's purpose. Entries will need to demonstrate how the idea played an integral role in the success of the campaign.

See previous winners in this medium

Advertiser Types

• Business-to-Business
• Product/Service
• Public Service

Categories

• Audio – Entries in this category are for media-inspired ideas intended for use on audio platforms. This includes, but is not limited to radio, podcasts, streaming services, and other audio technologies.
• Digital/Mobile – Entries in this category are for media-inspired ideas designed for digital media platforms or mobile technologies. This includes, but is not limited to websites, games, search engines, banner ads, smartphones, mobile games, applications, etc.
• Entertainment – Entries in this category are for media-inspired ideas created for entertainment purposes. This includes, but is not limited to audio content, gaming platforms, apps, video sharing channels, music videos, etc.
• Experience/Activation – Entries in this category are for media-inspired ideas intended to connect an audience through an experience. This includes, but is not limited to virtual or live events, stunts, pop-up shops, exhibitions, performances, installations, etc.
• Film – Entries in this category are for media-inspired ideas designed for film advertising. This includes, but is not limited to television, cinema, online, mobile, outdoor, in-store, point-of-purchase advertising, etc.
• New Realities –  Entries in this category are for media-inspired ideas where immersive technology is a key element in the success of the campaign. This includes, but is not limited to AR, VR, XR, MR, the Metaverse, etc.
• Out of Home – Entries in this category are for media-inspired ideas that reach the consumer while they are outside of the home.
• Partnerships & Collaboration – Entries in this category are for media-inspired ideas where the collaboration between two or more brands, individuals, and/or organizations are key to the success of the campaign.
• Print – Entries in this category are for media-inspired ideas that reach the consumer through calendars, catalogs, brochures, pamphlets, newspapers, magazines, and similar press.
• Retail – Entries in this category are for media-inspired ideas focused on e-commerce, online retail sites, restaurants, in store displays, etc.
• Social Media – Entries in this category are for media-inspired ideas that were planned for and executed on social media platforms.
• Specific Target Audience – Entries in this category are for media-inspired ideas that target a specific community, culture, or group of people. Target audiences include, but are not limited to generations, genders, and races.
• Use of Talent & Influencers – Entries in this category are for media-inspired ideas that utilize talent or influencers to increase engagement and drive brand awareness.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: 

Deadline 1: Sep 18th - Oct 27th: $525

Deadline 2: Oct 28th - Dec 15th: $625

Deadline 3: Dec 16th - Feb 2nd: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (up to 10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.