Coca-Cola

I See Coke

NEW YORK CITY

2024

Entrant Company: VML
Medium: Creative Commerce
Category: Innovative Use of Channel
Entry Type: Product/Service

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Credits

Brand	The Coca-Cola Company, Dubai
Agency	VML, New York City
Agency	VML, Dubai
Production Company	Believe.tv, Santiago
Production Company	Sonido Antro, Rio de Janeiro
Media Agency	Mediacom, Dubai
Additional Company	HuManagement, Dubai
Global Chief Creative Officer, Commerce	Manuel Borde / VML
Chief Creative Officer	Miguel Bemfica / VML
Global Chief Creative Officer, Commerce	Manuel Borde / VML
Chief Creative Officer	Miguel Bemfica / VML
Executive Creative Director	Leila Katrib / VML
Creative Director, Commerce	Alberto Triana / VML
Group Creative Director, Commerce	Oswaldo Sa / VML
Creative Director, Commerce	Federico Mariani / VML
Group Creative Director, Commerce	Sergio Leon / VML
Creative Director, Commerce	Sebastian Cuevas / VML
Creative Director, Commerce	David Pinilla / VML
Group Account Director	Maha ElHawari / VML
Senior Arabic Copywriter	Harvey George / VML
Senior Arabic Copywriter	Hamid Bekhettou / VML
Lead Motion & Content Designer, Commerce	Lucas Pimenta / VML
Chief Technology Officer, Commerce	Ivan Mayes / VML
Associate Director, Project Management, Commerce	Thomas Mercurio / VML
IT Director, Commerce	Michael May / VML
Head of Art & Design, Commerce	Angelica Galvis / VML
Art Director, Commerce	Jhon Igua / VML
Senior Art Director, Commerce	Esteban Fino / VML
Junior Art Director, Commerce	William Niño / VML
Senior Art Director, Commerce	Juan Prieto / VML
Motion & Content Designer, Commerce	Jonhatan Bolivar / VML
Motion & Content Designer, Commerce	Dariel Bogota / VML
Senior Full Stack Developer, Commerce	Jake Swiatek / VML
Senior Vice President, Creative, Commerce	Tracy Mathison / VML
Senior Copywriter, Commerce	Rebecca Bregman / VML
Senior Copywriter	Ahmed Samir / VML
Senior Copywriter	Ziad El Kurdi / VML
Creative Director, Commerce	Matt Jones / VML
Group Creative Director, Commerce	Mark Wolff / VML
Associate Creative Director, Commerce	Adam Sykut / VML
Associate Creative Director, Commerce	Alex Gabor / VML
Executive Creative Director, Commerce	David Moore / VML
Chief Creative Officer, EMEA	Jaime Mandelbaum / VML
Global Creative Coordinator, Commerce	David Cofrancesco / VML
Global Creative Coordinator, Commerce	Philip Nash / VML
Global Director of Creative Excellence	Jamie Anning / VML
Global Chief Creative Officer	Debbi Vandeven / VML
Global Category Lead, Coca-ColaTM	Kyla Jacobs / WPP Open X
Global Chief Creative Offi cer	Javier Campopiano / WPP Open X
Regional Director	Minaam Khatri / Mediacom MENA
Associate Director	Mehak Iftikhar / Mediacom MENA
Media Planner	Oday Eltawil / Mediacom MENA
Co-Founder & Managing Director	Hady El Hajjar / HuManagement
Director of Operations	Nour Kcheich / HuManagement
Account Director	Rami Hawa / HuManagement
Senior Solutions Architect, AlexaInternational	Faisal Banaeamah / Amazon Alexa
Head of Alexa Skill Services,MENA	Sahar Antar / Amazon Alexa
PR Manager, Devices & Alexa,MENA	Hala Sarieddine / Amazon Alexa
Head of MENA Marketing	Israa Muezzin / Amazon Alexa
Managing Editor, Alexa	Noor Taher / Amazon Alexa
Global Chief Marketing Officer	Manolo Arroyo / The Coca-Cola Company
Global Category President	Selman Careaga / The Coca-Cola Company
Global Creative Strategy Director	Pratik Thakar / The Coca-Cola Company
OU Managing Director, OU LedCharter	Claudia Navarro / The Coca-Cola Company
OU Managing Director, OU LedCharter	Rafael Prandini / The Coca-Cola Company
OU IMX Head, OU Led Charter	Venus Ozdemir / The Coca-Cola Company
Category Director, EME	Hamza Ahmed / The Coca-Cola Company
Creative Strategy Director, EME	Santiago Cony Etchart / The Coca-Cola Company
Content Lead, EME	Mostafa Talaat / The Coca-Cola Company
Content Manager	Yara El Zahabi / The Coca-Cola Company
Frontline Portfolio Director, EME	Tarun Sabhlok / The Coca-Cola Company
Frontline Portfolio SeniorManager, EME	Mohamed El Mahdy / The Coca-Cola Company
E2E Director, EME	Sherif Ghanem / The Coca-Cola Company
E2E Senior Manager, EME	Ghina Marouf / The Coca-Cola Company
Media Operations Manager, EME	Sara Khalifeh / The Coca-Cola Company
Assets, Partnerships &Sponsorships Manager, EME	Ben Sadek / The Coca-Cola Company
Regional E-Commerce Manager,EME	Aya Salamoun / The Coca-Cola Company

This 2024 Clio Awards Bronze winning entry titled 'I See Coke' was entered for Coca-Cola by VML, New York City. The piece was submitted to the medium: Creative Commerce within the entry type: Product/Service and the category: Innovative Use of Channel. It consists of 1 video and 2 images.