Clio Resources

Home Entertainment: Public Relations

Entries in this medium include marketing efforts and brand communications that impact a home entertainment title or franchise’s perception, awareness, and/or garner media coverage.

See previous award winners in this medium here

Entry Type

• Home Entertainment- This refers to titles marketed for direct-to-consumer purchase through video-on-demand or physical media. This includes any entries promoting a broadcast, network,  streaming platform, studio, and legacy entertainment intellectual property for pay-per-view purposes.

Categories

• Brand Image - Entries in this category are for public relations campaigns/efforts designed to create a specific identity for a home entertainment title or franchise and its positioning in the marketplace and what it means to its target audience.
• Collateral & Influencer, Press, Talent Kits - Entries in this category are specific to direct marketing of a home entertainment title or network targeted toward influencers and/or industry executives. They may include brochures, direct mail, and dimensional pieces.
• Direct - Entries in this category are home entertainment promotions that have a direct call to action for awareness.
• For-Your-Consideration - Entries in this category are for marketing and advertising efforts specifically created to promote a title for awards consideration.
• Product Localization Relaunch - Entries in this category are for marketing an existing property and/or brand to a new market.
• Sizzle Reel - Entries in this category are for title or brand sizzle reels.
• Social Good - Entries in this category focus on creating awareness for a cause
• Use of Influencer | Talent - Entries in this category are for promotions with effective use of influencers or talent.
• Other - Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 10th - June 14th: $375 (Single) | $750 (Campaign)

Deadline 2: June 15th - July 12th: $475 (Single) | $950 (Campaign)

Deadline 3: July 13th - Aug 2nd: $575 (Single) | $1,150 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more executions in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Casestudy Video (1)
• Case Image/Board (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.