Kraft Heinz

Heinz LVII Meanz 57

TORONTO/MONTREAL/VANCOUVER

2023

Entrant Company: Rethink
Medium: Integrated Campaign
Category: Integrated Campaign
Entry Type: Product/Service

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Video

Items

Credits

Advertising Agency	Rethink, Toronto/Montreal/Vancouver
Advertiser / Brand	Kraft Heinz, Toronto
Production Company	R+D Productions, Toronto
Production Company	MT Vernon Entertainment, New York
Public Relations Agency	Zeno Group, Chicago
Public Relations Agency	Carat, Toronto
Media Agency	Starcom, Chicago
Printing Company	Italic Printing, Toronto
Chief Creative Officer	Aaron Starkman / Rethink
Chief Creative Officer	Mike Dubrick / Rethink
Chief Strategy Officer	Sean McDonald / Rethink
Creative Director	Zachary Bautista / Rethink
Associate Creative Director	Geoff Baillie / Rethink
Copywriter	Geoff Baillie / Rethink
Copywriter	Phil Coulter / Rethink
Art Director	Zachary Bautista / Rethink
Art Director	Stefan D'Aversa / Rethink
Strategist	Julian Morgan / Rethink
Strategist	Emma Bayfield / Rethink
Print Producer	Kate Spencer / Rethink
Producer	Nadya MacNeil / Rethink
Post Supervisor	Megan O’Connor / Rethink
Post Supervisor	Shannon Ing / Rethink
Studio Artist	Brad Kumar / Rethink
Studio Artist	Justin Chan / Rethink
Studio Artist	Kostas Loukopoulos / Rethink
Group Business Lead	Adam Ball / Rethink
Group Account Director	Jamie Sutherland / Rethink
Account Director	David Greisman / Rethink
Account Supervisor	Jamie Flatow / Rethink
Account Manager	Rachel Cloth / Rethink
Director / Photographer	Tessa Greenberg
Cinematographer	Chloe Smolkin
Producer	Steph Walker-Wells / Rethink
Line Producer	Ken Franchi / MT Vernon Entertainment
Editor	Nick Greaves / Rethink
Editor	Ignacio Florez / Rethink
Head of Brand Comms North America	Nina Patel / Kraft Heinz
Director, Brand Communications	Megan Lang / Kraft Heinz
Sr. Brand Manager	Jacqueline Chao / Kraft Heinz
Brand Manager	Alyssa Cicero / Kraft Heinz

This 2023 Clio Sports Gold winning entry titled 'Heinz LVII Meanz 57' was entered for Kraft Heinz by Rethink, Toronto/Montreal/Vancouver. The piece was submitted to the medium: Integrated Campaign within the entry type: Product/Service and the category: Integrated Campaign. It consists of 2 videos and 7 images.