Kraft Heinz

Heinz Ketchup Fraud

TORONTO/MONTREAL/VANCOUVER

2024

Entrant Company: Rethink
Medium: Direct
Category: Social Media
Entry Type: Product/Service

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Credits

Advertiser / Brand	Kraft Heinz, Toronto
Advertising Agency	Rethink, Toronto/Montreal/Vancouver
Production Company	Wolf Credo Production Co, Buenos Aires
Production Company	R+D Productions, Toronto
Post Production Company	Frame Distillery VFX, Toronto
Music/Sound Company	Grayson Music, Toronto
Public Relations Agency	Zeno Group, Chicago
Media Agency	Starcom, Chicago
Chief Creative Officer	Aaron Starkman / Rethink
Chief Creative Officer	Mike Dubrick / Rethink
Chief Creative Officer	Daniel Lobaton / Rethink
Chief Strategy Officer	Sean McDonald / Rethink
Executive Creative Director / Copywriter	Xavier Blais
Creative Director / Art Director	Skye Deluz / Rethink
Creative Director / Copywriter	Jacquelyn Parent / Rethink
Creative Director	Fernando Hernandez / Rethink
Copywriter	Nicolas Dubois / Rethink
Art Director	Hayley Hinkley / Rethink
Strategist	Julian Morgan / Rethink
Strategist	Emma Bayfield / Rethink
Strategist	Clément Martin / Rethink
Strategy Director	Pascal Routhier / Rethink
Producer	Tricia Lapidario / Rethink
Integrated Producer	Kate A. Spencer / Rethink
Post Supervisor	Megan O’Connor / Rethink
Post Supervisor	Shannon Ing / Rethink
Studio Artist	Brad Kumar / Rethink
Studio Artist	Justin Chan / Rethink
Studio Artist	Kostas Loukopoulos / Rethink
Group Business Lead	Adam Ball / Rethink
Group Account Director	Jamie Sutherland / Rethink
Account Director	David Greisman / Rethink
Account Director	Catherine Blouin-Mainville / Rethink
Account Supervisor	Jamie Flatow / Rethink
Account Manager	Rachel Cloth / Rethink
Photographer	Ale Burset
Executive Producer	Marcela Moracci / Wolf Credo Production Co
Line Producer	Mariano Legname García / Wolf Credo Production Co
Line Producer	Ariel Ticona Molina / Wolf Credo Production Co
Editor	Eugene Aglushevich
Online	Rob Del Ciancio / Frame Distillery VFX
Colourist	Emmett Maloney
Head of Brand Comms North America	Nina Patel / Kraft Heinz
Director, Brand Communications	Megan Lang / Kraft Heinz
Sr. Brand Manager	Jacqueline Chao / Kraft Heinz
Brand Manager	Alyssa Cicero / Kraft Heinz

This 2024 Clio Awards Silver winning entry titled 'Heinz Ketchup Fraud ' was entered for Kraft Heinz by Rethink, Toronto/Montreal/Vancouver. The piece was submitted to the medium: Direct within the entry type: Product/Service and the category: Social Media. It consists of 1 video and 2 images.