Clio Resources

Design

Entries in this medium are for the visual craft that conveys brand and product messages to the consumer in an effort to inspire, compel and create brand recognition.

See previous award winners in this medium here: Health Awareness & Advocacy | Pharmaceutical | Consumer Brand Health Initiative | Pharmaceutical

Categories

• Brand Identity: New – Entries in this category include a comprehensive set of graphical elements, colors & logos that communicate a new company’s identity.
• Brand Identity: Refresh – Entries in this category include a comprehensive set of graphical elements, colors & logos that communicate an existing company’s identity.
  • Media Note: 1 image of previous brand identity is strongly recommended.
• Digital/Mobile – Entries in this category are for the graphical design of apps, e-commerce, landing pages, microsites, newsletters, online platforms, websites and other digital/mobile creative content.
• Direct – Entries in this category are specific to the one-to-one communication between a brand and its target audience.
• Editorial – Entries in this category include the acquiring or preparing of material for publication. This includes, but is not limited to magazines, journals, and newsletters.
• Human Centered Design -Entries in this category are for work co-created or collaboratively designed with the intended users - including a wide spectrum of people with disabilities, various ethnicities, genders, and religions as well as intersectionality - to ensure accessibility and inclusivity. This can include but is not limited to: digital/mobile, product design, printed materials or spatial design executions.
• Integrated Campaign Design – Entries in this category are for the graphical design (colors, graphical elements, typography, etc.) of a specific advertising campaign.
• Logo – Entries in this category are for the graphical design of a product, brand or company logo.
• Packaging – Entries in this category are for the graphical and/or physical design of product packaging.
• Posters – Entries in this category are for the graphical and/or physical design of posters.
  • Media Note: 1 Execution Image required for the Posters category.
• Printed Materials – Entries in this category are for the graphical and/or physical design of annual reports, brochures, calendars, catalogs, cover art, daily press, self-promotion, and special publications.
• Product Design – Entries in this category focus on the craft and creation of new products. This includes commercial and promotional products. *Note: entries may include early-stage prototype products.
• Retail Design – Entries in this category are for the physical design of interior displays, shop fittings, show rooms, pop up shops, window displays and social retail.
• Spatial Design – Entries in this category are for the physical design of interior and/or exterior spaces. This includes but is not limited to installations, arenas, exhibitions and public spaces.
• Sustainability – Entries in this category are for design executions that utilize a sustainable effort in the creation or result of the execution. This can include but is not limited to: packaging, product design, printed materials or spatial design executions.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

Nov 6th - Jan 12th: $465

Jan 13th - Feb 23rd: $575

Feb 24th - Mar 29th: $700

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Supporting Image (up to 20) - For all categories except Posters.

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Image (20)
• Execution Video (10)
• Supporting Image (20)
• Supporting Document (1)
• URL (10)

For details on the specific media requirements please see the Media Requirements section.