Creative Use of Data
Entries in this medium are for creative executions that originated from specific data/insights. This includes, but is not limited to Audio, Branded Entertainment & Content, Design, Digital/Mobile, Direct, Experience/Activation, Film, Out of Home, Partnerships & Collaborations, Print, Public Relations, and Social Media executions.
See previous award winners in this medium here
Advertiser Types
- Business-to-Business
- Product/Service
- Public Service
Categories
- Creativity/Storytelling – Entries in this category use data to inform a creative solution and/or narrative.
- Real-Time – Entries in this category use data in the moment to adapt the creative execution/experience accordingly.
- Specific Target Audience – Entries in this category use data to identify and craft a message to a specific community, culture, or group of people based on a unique behavior or insight. Target audiences include, but are not limited to generations, genders, and races.
- Visualization – Entries in this category are for work specifically dedicated to the craft of visualizing data.
- Other – Entries in this category are for work that is not defined by any of the available categories.
Entry Fees:
Deadline 1: Sep 18th - Oct 27th: $525
Deadline 2: Oct 28th - Dec 15th: $625
Deadline 3: Dec 16th - Feb 2nd: $750
Please note that prices increase based on the deadline period. See the Entry Fees section for details.
Campaigns
This medium type is not eligible for campaign entries.
Required Media
- Cover Image (1)
- Execution Image (up to 10)
Optional Media
- Case Board (1)
- Case Study Video (1)
- Execution Video (10)
- Execution Audio (1)
- Supporting PDF (1)
- URL (up to 4)
For details on the specific media requirements please see the Media Requirements section.
For judging purposes, please submit your entry in English. Non-English entries must either be dubbed in English or subtitled. In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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