Clio Resources

Creative Effectiveness

Entries in this medium focus on work that produced measurable results and used a creative approach to achieve a brand’s purpose. This includes, but is not limited to: Audio, Branded Entertainment & Content, Design, Digital/Mobile, Direct, Experience/Activation, Film, Integrated, Out of Home, Partnerships & Collaborations, Print, Public Relations, and Social Media executions.

See previous award winners in this medium here: Health Awareness & Advocacy | Health Institutions & Services | Pharmaceutical

Categories

• Local/Regional– Entries in this category are for work that has been executed across one specific region or market.
• National– Entries in this category are for work that has been executed across a single country or nation.
• Global– Entries in this category are for work that has been executed globally.
• Other– Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

Nov 6th - Jan 12th: $465

Jan 13th - Feb 23rd: $575

Feb 24th - Mar 29th: $700

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Supporting Image (up to 20)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Image (20)
• Execution Video(10)
• Execution Audio (5)
• Supporting Document (1)
• URL (10)

For details on the specific media requirements please see the Media Requirements section.