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Clio Resources

Learn More About Our Award Programs and How to Enter


Creative Effectiveness

See previous winners in this medium here.

Entries in this medium focus on work that produced measurable results and used a creative approach to achieve a brand’s purpose. This includes, but is not limited to: Branded Entertainment/Content, Design, Digital/Mobile, Direct, Experience/Activation, Fan Engagement, Film, Gameday/In-Game Experience, Out of Home, Partnerships & Sponsorships, Public Relations, and Social Media executions.

Note: Judging for this medium is weighted 50% on creativity and 50% on results.

 

Categories
There are no categories in this medium.

 

Entry Fees

April 23 - June 7: $650

June 8 - July 19: $775

July 20 - September 6: $850

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Campaigns
This medium type is not eligible for campaign entries.

 

Required Media

  • Cover Image (1)
  • Execution Image (up to 10)

Optional Media

  • Caseboard (1)
  • Case Study Video (1)
  • Execution Video (10)
  • Audio (1)
  • PDF (1)
  • URL (up to 10)

 

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.

 

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