Heineken

Beer Power

SãO PAULO

2024

Entrant Company: Le Pub São Paulo
Medium: Creative Business Transformation
Category: Complete Transformation
Entry Type: Business to Business

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Credits

Brand	Heineken, São Paulo
Agency	Le Pub São Paulo, São Paulo
Production Company	M.O.E, São Paulo
Production Company	Be180, São Paulo
Media Agency	IProspect (Red Star), São Paulo
Music/Sound Company	DaHouse, São Paulo
Chief Creative Officer	Felipe Cury / Le Pub
Vice President	Cecilia Mondino / Heineken
Heineken® Brazil CEO	Mauricio Giamellaro / Heineken
Heineken® Brazil CMO	Nabil Nasser / Heineken
Heineken® Brazil Brand Sr Director	Eduardo Picarelli / Heineken
Heineken® Brazil Sr Brand Manager	Beatrice Jordão / Heineken
Heineken® Brazil Strategic Planning	Rafael Rizzi / Heineken
Heineken® Brazil Marketing Coordinator	Melina Couto / Heineken
Heineken® Brazil Sustainability Director	Ornella Guzzo / Heineken
Heineken® Brazil Media Strategy Coordinator	Williane Vieira / Heineken
Heineken® Brazil VP Corporate Affairs	Mauro Homem / Heineken
Sr. Director Global Heineken® Brand	Bram Westenbrink / Heineken
Heineken® Global Communication Director	Daniela Iebba / Heineken
Heineken® Global Communication Manager	Guilherme Retz / Heineken
Chief Creative Officer	Felipe Cury / Le Pub
Chief Executive Officer	Aldo Pini / Le Pub
Executive Creative Director	Greg Kickow / Le Pub
Executive Creative Director	Alex Adati / Le Pub
Creative Director	Yan Prado / Le Pub
Art Director	Paula Picin / Le Pub
Art Director	Ana Carolina Miranda / Le Pub
Copywriter	Eduardo Cometi / Le Pub
Creative Production Manager	Bruna Marchi / Le Pub
Creative Producer	Beatriz Takahashi / Le Pub
General Manager	Ana Hernandes / Le Pub
Business Director	Jayme Neto / Le Pub
Le Pub Brazil Business Manager	Marina Roge / Le Pub
Le Pub Brazil Project Leader	Denise Frasseto / Le Pub
Le Pub Brazil Project Assistent	Marcelo Araújo / Le Pub
Head of Strategy	Silvia Paes / Le Pub
Le Pub Brazil Planning Director	Sergio Tercarolli / Le Pub
Strategy Manager	Fernanda Tiozo / Le Pub

This 2024 Clio Awards Shortlisted entry titled 'Beer Power' was entered for Heineken by Le Pub São Paulo, São Paulo. The piece was submitted to the medium: Creative Business Transformation within the entry type: Business to Business and the category: Complete Transformation. It consists of 1 video and 2 images.