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Coca-Cola

Be Who You Are - Real Magic

KANSAS CITY
2024
2024
Entrant Company
VMLY&R
Medium
Use of Music in Film & Video
Category
Five Minutes and Over
Entry Type
Mixed
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Items

Credits
Post Production CompanySAUVAGE TV, Barcelona
Public Relations AgencyOgilvy, New York
Media AgencyEssenceMediaCom, London
Music CompanyUniversal Music Group (UMG), London
Advertiser / BrandThe Coca-Cola Company, Atlanta
Advertising AgencyVMLY&R, Kansas City
Production CompanyICONOCLAST, Los Angeles
Global CMOManolo Arroyo
President, Global Coca-Cola CategorySelman Careaga / The Coca-Cola Company
Head of Global Creative Strategy & ContentPratik Thakar / The Coca-Cola Company
Head of Global Creative Strategy & ContentVijay Parasuraman / The Coca-Cola Company
Director Shopper & Consumer Content for Coca-Cola Trademark GlobalYugo Motta / The Coca-Cola Company
Director Shopper & Consumer Content for Coca-Cola Trademark GlobalChase Abraham / The Coca-Cola Company
Global Head of Music & Culture, Coca-Cola TrademarkJoshua Burke / The Coca-Cola Company
Head of Global Content Production, Coca-Cola TrademarkErica Tomás / The Coca-Cola Company
Senior Global Brand Director, Coca-Cola TrademarkMiguel Saucedo / The Coca-Cola Company
Global Chief Creative Officer – WPP Open XAndrew Keller / WPP
Global Chief Creative OfficerDebbi Vandeven / VMLY&R
Deputy Global Chief Creative Officer | WPP Open X Global Creative LeadRafael Pitanguy / VMLY&R
Executive Creative DirectorGabriel Jardim / VMLY&R
Executive Creative DirectorGuto Monteiro / VMLY&R
Associate Creative DirectorGuilherme Possobon / VMLY&R
Associate Creative DirectorDaniel Thomer / VMLY&R
Senior Art DirectorPedro Assis / VMLY&R
Senior CopywriterBreno Oliveira / VMLY&R
Chief Strategy OfficerChase Cornett / VMLY&R
Group Director, Strategy & InsightsClaudia Reeder / VMLY&R
Group Executive ProducerShaun Campbell / VMLY&R
Global Head of IntegratedGreg Lotus / VMLY&R
Kyla Jacobs - Global President, Coca-Cola TM Category - WPP Open XKyla Jacobs / WPP
WPP Open X Global Client LeadStephanie DeCelles / VMLY&R
Managing Director, Client EngagementKate Barnes / VMLY&R
Managing Director, Client EngagementAbby Fraser / VMLY&R
Group Director, Client EngagementMegan Mills / VMLY&R
Associate Director, Client EngagementDevin Rote / VMLY&R
Program Director, DeliveryDanielle Deschaine / VMLY&R
Business Affairs DirectorPam MacGillivray / VMLY&R
Executive ProducerCaroline Pham / Iconoclast
Line ProducerJennifer Barrons / Iconoclast
Line ProducerPete Vitale / Iconoclast
Line ProducerRichard Weager / Iconoclast
DirectorErnest Desumblia / Sauvage
Head of ProductionJohn Preito / Sauvage
Post ProducerInga Arutyunyan / Sauvage
Post ProducerAurora Giordano / Sauvage
Creative CoordinatorRobin King / VMLY&R

This 2024 Clio Music Silver winning entry titled 'Be Who You Are - Real Magic ' was entered for Coca-Cola by VMLY&R, Kansas City. The piece was submitted to the medium: Use of Music in Film & Video within the entry type: Mixed and the category: Five Minutes and Over. It consists of 1 video and 1 image.

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