NEW YORK, USA // Adam Kornblum is a forward-thinking digital executive with extensive experience in leading marketing strategies for global brands. Currently serving as the SVP & Global Head of Digital Marketing at CeraVe within L'Oréal, Adam has played a pivotal role in driving the digital transformation for the popular skincare brand.

Adam joined CeraVe in 2018 after the brand was acquired by L’Oréal. He was responsible for building the digital team and digital marketing strategy from its infancy. He has contributed to the brand's recognition as one of Ad Age's “Hottest Brands in America.” Adam leads a team that has helped propel the brand to its billionaire status in late 2021 thanks to the development of innovative digital strategies across areas such as e-commerce, websites, CRM, advertising, social media, and influencer marketing. In addition to being named 40 under 40 by Brand Innovators, Adam was also named one of the top Beauty & Fashion Marketers by Glossy in 2022. In addition, Adam has demonstrated his leadership by spearheading 360 campaigns including “Michael CeraVe” – CeraVe’s inaugural Super Bowl campaign, further solidifying his reputation as a visionary in the digital marketing landscape.

Before joining L'Oréal, Adam honed his expertise in digital marketing during his tenure at Ogilvy, where he served as Worldwide Head of Social Media & Content Distribution. In this role, he built and led high-performing digital teams while working with prestigious clients such as American Express (Oscars), Coca-Cola (March Madness), vitaminwater, and Nascar (Daytona 500). His outstanding work garnered recognition at prestigious industry awards including Cannes Lions, CLIOs, Effies, OneShow, and more.

Adam's entrepreneurial spirit is evidenced by his success as the creator of the board game Charge Large, which was acquired by Hasbro in 2009. His innovative marketing approach, leveraging social media and traditional media channels, played a crucial role in the game's rapid nationwide distribution and acquisition by a major toy company.