Image of Michael Cicale
Jury

Michael Cicale
Creative Director
Terri & Sandy

NEW YORK, USA // Mike has spent his career in advertising adding his personal stamp to some of the world’s most recognizable icons, including Gillette, UPS, Bubly, SodaStream, Alienware, and the NFL.

When Mike and his team launched their 2017 Super Bowl spot for the NFL featuring Eli Manning and Odell Beckham Jr. dirty dancing, it garnered the #2 position on the USA \Today Ad Meter, became the cover of the New York Post, and even inspired a Tweet from Jennifer Grey herself: “They killed it. #NobodyPutsOdellInTheCorner.”

Mike’s creative sensibilities span far beyond comedy. He also created a touching spot that broke the internet for UPS, featuring a 4-year-old boy named Carson who befriends his local UPS driver.

Mike’s work has a way of stirring emotions, not to mention, garnering awards -- from Cannes, to Clios, to Effies.

Mike lives in Williamsburg with his Boxer and Great Dane. Although he has tried, he still cannot teach them the Dirty Dancing lift. On the weekends, you can find him competing in powerlifting competitions or rewatching the John Wick movies.