SÃO PAULO, BRAZIL// Executive producer with over ten years of expertise, Patricia Caldas immersed herself in the advertising world, focusing primarily on production, specializing in client relations, sales, project and talent management, and strategy planning.

Currently, Patricia leads the corresponding department at MyMama Entertainment, a renowned film production company based in São Paulo and Rio de Janeiro. MyMama, a woman-owned business proudly guided by an all-female board, has garnered global recognition in its 13 years of operation. The company has been honored at significant festivals for its films, earning distinctions such as best production company and securing two consecutive Emmy International Awards.

Throughout this period, Patricia's leadership has contributed to MyMama delivering over 500 commercials for renowned agencies and brands. The productions have received acclaim at festivals including Cannes Lions, Clio Awards, Ciclope, D&AD, El Ojo, and Fiap. Patricia has played a crucial role in shaping the strategy and careers of more than 20 recognized directors in Brazil and worldwide.