CAPE TOWN, SOUTH AFRICA // Roderick Laka is a South African Art Director and Photographer obsessed with human connection through creativity. He has 10 years industry experience as a creative, innovating and building his career. Roderick believes times change, people change, need-states change, but the role a brand plays never should. So, let's talk to people (not customers, consumers or clients), win their hearts and minds, and allow them to become our greatest and most valuable brand assets and ambassadors.

He is currently a Creative Group Head – Art Direction at Publicis Machine_