LOS ANGELES, USA // Shiran Teitelbaum is a multi-award winning Creative Director who rejoined Deutsch LA in 2021, where she leads both the PetSmart and Snapple accounts. Whether it’s creating an Instagram account for a visually impaired Paralympian for Toyota (which won a handful of Clio awards) or leveraging the power of AI to modernize Snapple facts, Shiran is passionate about the intersection of technology and PR. Her team’s latest PetSmart Charities project, Rescue Writer, is an AI tool that helps shelter volunteers write pet’s profiles instantly so they can get adopted.

Outside of advertising, Shiran co-invented Everything Bagel Nail Polish for her Jewish clothing line Unkosher Market, which was featured in The New Yorker, The Cut and Food Network. She is also the creator of The Palm Baum, an instagrammable Barbiecore rental property near Palm Springs.