DUBAI, UAE // With over 15 years of experience in the PR & Communications industry, Dana has been a pillar at HAVAS PR Middle East, where her role has spanned across all aspects of the agency’s growth, strategic counsel, team management and overall operations. Recognized for brand building, consultancy, and crisis management, know-how, and do-how, Dana has successfully led the agency’s post-digital transformation in recent years, allowing HAVAS PR to expand its footprint and diversify its portfolio across industries and disciplines.

More recently, Dana has been responsible for leading the agency’s transition to HAVAS RED, aligning with the global strategic direction of the Group. The new agency vision embraces the micro networks merged media strategic model which integrates earned, social, and experiential capabilities with content at the heart.

Prior to joining HAVAS PR, Dana worked at Leo Burnett, directly handling the Procter & Gamble portfolio.

Dana has also recently joined Middle East Public Relations Association as a strategy board member.