MEXICO CITY, MEXICO // Jessica Apellaniz is Wieden + Kennedy’s inaugural creative leader after the agency opened its doors in Mexico City in January 2023. She joined the agency after a very successful stint at Oglivy as Chief Creative Officer for Latin America.

At Ogilvy, Jessica created stand-out creative work for Coca-Cola, BP, Mazda, Aeromexico, KFC, Starbucks and American Express, among others. As CCO, she built tailor-made, local, and global multidisciplinary teams, leading to her work being recognized as among the best in the world by various award shows, including Cannes Lions, D&AD, and the One Show. With Jessica at the creative helm, the agency won the first D&AD Pencil for Mexico and the first Cannes Lions for Honduras and Bolivia; Ogilvy Latin America was also named regional network of the year by Cannes Lions in 2022. Ogilvy Honduras won eight Lions, including three gold lions and the coveted Glass Lion for its conversation-altering campaign ‘Morning After Island’ for GEPAE (Grupo Estratégico para la Pastilla Anticonceptiva de Emergencia).

Before she picked up copywriting, Jessica started her career as a producer, working for world-class companies, including MTV LATAM. As one of the very few women in a creative leading role across LATAM and a mother of two small children at home, Jessica is deeply committed to creating a more diverse and gender-balanced industry in the region and across the world.