NEW YORK, USA //Jennifer Frommer is an award-winning Branding expert, immersed in creativity and technology. Currently, Jennifer is SVP of Branding and Commercial Licensing at Columbia Records.

Jennifer has created immersive experiences with global superstars including: Lady Gaga, Lil Nas X, Pharrell, Eminem, U2. She is well recognized in her field for her unmatched expertise in helping brands target Gen Z & millennials with a unique combination of digital and entertainment assets while tapping into influencer and social tactics allowing brands to hack into culture.

Jennifer has engineered award-winning campaigns combining entertainment, fashion, art and technology with some of the world’s biggest artists and brands. Known for creating content that cuts through, her central role has been developing impactful creative platforms merging art with commerce, talent with brands. Jennifer is an expert in creating visual storytelling programs, advertising campaigns and branded content stunts with brands including Jaguar, Tiffany & Co, Taco Bell, Apple, PepsiCo, Samsung, Microsoft, Google, and many others.

Jennifer is a frequent speaker at top creative industry functions including Cannes Lions, One Show, Advertising Week. Her work has been recognized by leading industry and consumer publications from Billboard to Ad Week to the NY Times and is a Cannes Lion award recipient. Jennifer has served on several prestigious juries including the Cannes Lions, Clio’s and One Show Emerging Directors Showcase.

Jennifer sits on the Executive Board of WIE, an influential women's leadership network that provides professional women with the motivation and learning to succeed in their careers as well as chairs the board of Veterinarians International.