NEW YORK, USA // Darin Wolf oversees Brand Management for Live Nation’s Media and Sponsorship division, the world’s leading live entertainment company. With his team of 100+ brand specialists, Darin connects brands to fans and culture through impactful, award-winning, and non-traditional marketing programs and special events across Live Nation's extensive global network spanning 45 countries, 45,000 annual concerts, 4,000 touring artists, 300+ venues, and 100+ festivals. Among Live Nation’s prestigious brand partners are industry giants such as Hilton, Citi, Verizon, AB InBev, Adobe, PayPal, Bacardi, and Salesforce, among many more.

Prior to his role at Live Nation, Darin led brand management, promotion, and event marketing efforts for renowned packaged goods companies, including Labatt USA and Kraft Foods. Notably, he revitalized Rolling Rock at Labatt USA through the creation of The Rolling Rock Town Fair, an innovative music event that attracted over 30,000 attendees to the brand's secluded hometown in Latrobe, PA. This groundbreaking venture earned Darin widespread recognition and the "Marketer of the Next Generation" award from Brandweek magazine.