CULVER CITY, USA // Pash is a designer, brand strategist, and educator. Since 2018 he has worked at Apple TV+, where he oversees brand and design.

For eight years prior he was VP of Brand & Design at ABC. Before that his work spanned a wide variety of clients and industries—he designed the official logo for Miles Davis, brand extensions for Playboy, products for John Varvatos, retail product strategy for Motown Records, and advertising for Perrier.

Pash is a President Emeritus of AIGA Los Angeles. He has taught design at UCLA Extension since 2001 and frequently lectures elsewhere. If you have time, check out his TEDx talk about brand identity…and midlife crisis. His book Inspirability features personal interviews with 40 of the world’s most prominent and interesting graphic designers. Pash lives in Los Angeles.