LOS ANGELES, USA // Marcel Ziul, STATE's founder and Executive Creative Director, has a rich professional history spanning multiple countries, including the US and Brazil. His diverse cultural experiences have shaped his innovative approach to creative direction, enabling him to provide a global perspective to his studio.

At STATE, Marcel has collaborated with prominent brands such as Apple, Facebook, Nike, Google, FX, NFL, Under Armour, ESPN, Electronic Arts, Amazon, UFC, and more.

Since establishing STATE in 2014, Ziul and his talented team have received widespread acclaim and numerous accolades from the industry, including Clios, Promax BDA's, MTV VMA's, and Emmy Awards.

Marcel's expertise and innovative mindset have also made him popular at international conferences, where he often shares his insights. He has taken the stage at prestigious events like OFFF Barcelona, Tel-Aviv, Mexico City, Sevilla, Dehache in Queretaro Mexico, Graphika Manila in the Philippines, PROMAX in the US, Motion Conference in the US, and Anymotion in Brazil.