DETROIT, USA // Bridget Sponsky is the executive director of brand and sponsorship marketing at Ally leading a team with responsibility for the strategic direction and execution of the brand, sponsorships and partnerships with a focus on driving a diverse and inclusive culture.

Prior to joining Ally in October 2008, Bridget held various positions at several advertising agencies including Young & Rubicam, Doner and Campbell-Ewald in the areas of brand and retail advertising, experiential and sports & entertainment marketing.

As a mentor to college students spanning several universities across the country and talent in the industry, Bridget is dedicated to the development of her mentees. She is a member of NASCAR’s industry diversity committee and is responsible for championing Ally’s strategic diversity, equity and inclusion marketing efforts across the enterprise including Ally’s pledge to investing in and creating more opportunity and equity for women in sports.

Bridget earned a bachelor’s degree in advertising from Michigan State University. She is a busy mother of two incredible daughters and active in fundraising and volunteerism for several community organizations.