ZURICH, SWITZERLAND // Gerdine leads FIFA's Event Promotion, is responsible for FIFA’s major marketing platforms FIFA Fan Festival™, FIFA Trophy Tour and FIFA Sound and heads up the delivery of the marketing rights of FIFA's Commercial Affiliates for all tournaments. Together with her team of experienced marketeers, she aims to inspire a new generation of football lovers through engaging activations and campaigns. As a born promoter and football fan, managing and developing FIFA’s Marketing Operations & Event Promotion team is Gerdine’s greatest professional pride. The keys to the Dutch native’s success are her positive attitude and her ability to create win-win situations. Before joining FIFA – and after ten years of previous PR/marketing agency experience – the trilingual professional promoted international broadcaster Eurosport’s coverage of flagship events such as the Tour de France and tennis’s Grand Slams.